Theory of Consumer Behaviour
Introductory Microeconomics • Chapter 2
The budget set refers to the collection of all bundles of goods that a consumer can purchase with their available income at prevailing market prices. It represents the set of all consumption bundles $(x_1, x_2)$ such that:
Where $p_1, p_2$ are prices and $M$ is income.
The budget line is a graphical representation of all possible combinations of two goods that cost exactly equal to the consumer’s income.
The budget line is downward sloping because, with a fixed income, a consumer can only buy more of one good by reducing the consumption of the other good. There is a trade-off or opportunity cost involved, represented by the negative slope.
Given: $p_1 = 4$, $p_2 = 5$, $M = 20$.
- Equation: $4x_1 + 5x_2 = 20$
- Max Good 1 ($x_2=0$): $4x_1 = 20 \Rightarrow x_1 = 5$ units.
- Max Good 2 ($x_1=0$): $5x_2 = 20 \Rightarrow x_2 = 4$ units.
- Slope: Slope $= -\frac{p_1}{p_2} = -\frac{4}{5} = -0.8$.
If income increases to Rs 40 (doubles), while prices remain unchanged, the consumer’s purchasing power increases. The budget line will shift parallelly outwards (to the right). The new intercepts will be double the previous ones ($x_1=10, x_2=8$).
New Price $p_2′ = 5 – 1 = 4$. Income and $p_1$ remain same.
The vertical intercept (Good 2 axis) increases from $20/5 = 4$ to $20/4 = 5$. The horizontal intercept remains unchanged at 5. The budget line swivels/rotates outwards along the vertical axis, becoming flatter.
The budget set remains unchanged.
New: $(2p_1)x_1 + (2p_2)x_2 \leq 2M$
Dividing by 2: $p_1x_1 + p_2x_2 \leq M$
Since the purchasing power remains exactly the same, the budget line does not shift.
We are given two separate scenarios for spending entire income:
- Scenario A: Buy 6 units of Good 1 only. $M = 6 \times 6 = 36$.
- Scenario B: Buy 8 units of Good 2 only. $M = 8 \times 8 = 64$.
Note: The question wording implies the consumer can afford 6 units of Good 1 OR 8 units of Good 2. However, the calculation $6 \times 6 = 36$ and $8 \times 8 = 64$ gives conflicting income values. Let’s re-read carefully: “Suppose a consumer can afford to buy 6 units of good 1 and 8 units of good 2 if she spends her entire income.”
This likely means the bundle $(6, 8)$ costs the entire income.
$M = (p_1 \times 6) + (p_2 \times 8)$
$M = (6 \times 6) + (8 \times 8) = 36 + 64 = 100$.
Consumer’s Income = Rs 100
(i) Available Bundles ($10x_1 + 10x_2 \leq 40 \Rightarrow x_1 + x_2 \leq 4$):
(0,0), (0,1), (0,2), (0,3), (0,4),
(1,0), (1,1), (1,2), (1,3),
(2,0), (2,1), (2,2),
(3,0), (3,1),
(4,0)
(ii) Cost exactly Rs 40 ($x_1 + x_2 = 4$):
(0,4), (1,3), (2,2), (3,1), (4,0)
Monotonic preferences imply that a consumer always prefers more of a good to less. Specifically, if bundle A has more of at least one good and no less of the other good compared to bundle B, the consumer strictly prefers A over B.
No.
Bundle (10, 8) contains more of both goods compared to bundle (8, 6). If preferences are monotonic, the consumer must strictly prefer (10, 8) over (8, 6). She cannot be indifferent.
Based on monotonic preferences (more is better):
- (10, 10) has more than (10, 9). So, $(10, 10) \succ (10, 9)$.
- (10, 9) has more than (9, 9). So, $(10, 9) \succ (9, 9)$.
Ranking: $(10, 10) \succ (10, 9) \succ (9, 9)$.
No.
Bundle (6, 6) has more of good 1 than bundle (5, 6) while good 2 is equal. A monotonic consumer would prefer (6, 6). Being indifferent implies preferences are not monotonic.
Given: $d_1(p) = 20 – p$ (for $p \le 20$) and $d_2(p) = 30 – 2p$ (for $p \le 15$).
Market Demand $D_m(p) = d_1(p) + d_2(p)$
- For $p > 20$: Both demands are 0. $D_m(p) = 0$.
- For $15 < p \le 20$: Only consumer 1 buys. $D_m(p) = 20 – p$.
- For $p \le 15$: Both buy. $D_m(p) = (20 – p) + (30 – 2p) = 50 – 3p$.
Given: $d(p) = 10 – 3p$. Number of consumers $N = 20$.
Market Demand $D_m(p) = N \times d(p)$
$D_m(p) = 20(10 – 3p) = 200 – 60p$ (for $p \le 10/3$).
| Price (p) | d1 | d2 | Market Demand (d1 + d2) |
|---|---|---|---|
| 1 | 9 | 24 | 33 |
| 2 | 8 | 20 | 28 |
| 3 | 7 | 18 | 25 |
| 4 | 6 | 16 | 22 |
| 5 | 5 | 14 | 19 |
| 6 | 4 | 12 | 16 |
| Good Type | Definition | Example |
|---|---|---|
| Normal Good | A good whose demand increases with an increase in the consumer’s income. | Clothing, Electronics. |
| Inferior Good | A good whose demand decreases with an increase in the consumer’s income. | Coarse grains (Bajra), Low-quality rice. |
| Type | Definition | Example |
|---|---|---|
| Substitutes | Goods that can be used in place of one another. Price of one and demand for the other move in the same direction. | Tea and Coffee; Coke and Pepsi. |
| Complements | Goods that are consumed together. Price of one and demand for the other move in opposite directions. | Car and Petrol; Ink and Pen. |
Price elasticity of demand ($e_d$) measures the responsiveness of the demand for a good to changes in its price. It is defined as the percentage change in demand divided by the percentage change in price.
$P = 4, \Delta P = 1$. $Q = 25, \Delta Q = -5$.
Elasticity = -0.8
Given linear demand $q = a – bp$, where $b = 3$.
At $p = 5/3$, $q = 10 – 3(5/3) = 10 – 5 = 5$.
Elasticity = -1 (Unit Elastic)
$\%\Delta Q = e_d \times \%\Delta P$
$\%\Delta Q = -0.2 \times 5\% = -1\%$
Demand goes down by 1%.
Demand is inelastic ($|e_d| < 1$).
When demand is inelastic, Price and Total Expenditure move in the same direction.
Since price increases by 10%, Total Expenditure will increase.
Price decreases $\downarrow$ and Expenditure increases $\uparrow$.
Since Price and Expenditure move in opposite directions, the demand is elastic ($|e_d| > 1$).